When time-to-return is critical
Designed for Conversion, New Business Closed within 2-Months
Pipeline was stagnating for this leading professional services company, serving a notoriously competitive market. They needed a strong SDR function to launch quickly to recover ground and bring home some wins.
Client
Visiativ
Service
Rapid Deployment SDR Solution
Year
2024
Location
United Kingdom
Visiativ is a European company that bridges the gap between software solutions and business transformation. They offer a variety of services to help businesses innovate and streamline their operations. This includes being an official reseller of the popular 3D design software SOLIDWORKS, along with providing training and technical support. Additionally, Visiativ goes beyond software by offering solutions for managing product lifecycles, regulatory compliance, and customer service. Essentially, they act as a one-stop shop for businesses seeking to improve design, manufacturing, and overall business processes.
The Challenge
Without a dedicated inside sales resource for outbound prospecting, the sales team was forced to handle their own lead generation and meeting scheduling. This created an unsustainable workload and prevented the team from focusing on their core strength: closing deals rather than qualifying prospects. As a result, cost of sales began climbing while pipeline health and forecast accuracy deteriorated. Facing urgent pressure to rebuild their pipeline and secure quick wins, they engaged Bonafide to rapidly mobilise their sales efforts and regain market traction.
Our Solution
Bonafide immediately deployed a dedicated outbound calling team to take the pressure off the client's sales force. Within 48 hours of engagement, our experienced business development representatives were making targeted calls, qualifying prospects, and booking qualified meetings directly into the sales team's diaries.
Our rapid deployment approach included:
Immediate Resource Allocation: A fully-trained calling team was assigned exclusively to the client's campaign, eliminating the months typically required to recruit, hire, and train internal staff.
Strategic Targeting: We leveraged our proven prospecting methodologies to identify and prioritise high-value prospects within their target market, ensuring every call had maximum potential for conversion.
Seamless Integration: Our team operated as a natural extension of their sales organisation, using their messaging, understanding their value proposition, and maintaining their brand standards throughout all prospect interactions.
Real-Time Pipeline Building: From day one, we began filling their pipeline with qualified opportunities whilst their sales team focused entirely on what they do best—closing deals.
The results spoke for themselves. Within 60 days of engagement, the client had signed a significant new deal directly attributed to our outbound efforts. More importantly, they had established a sustainable, scalable lead generation engine that continued to deliver qualified opportunities month after month.
This rapid success demonstrated that with the right partner, companies don't need to sacrifice months building internal capabilities. Sometimes the fastest path to results is leveraging proven expertise that can be deployed immediately.
